It happened once, twice; I trust the third time could not charm me more. I have witnessed the power of a gesture, one made without words. I have seen the light that glows when people connect in quiet ways. Now experienced on more than one occasion, I have come to appreciate the peaceful power of consistent communication. I had not fully acknowledged what could be accomplished until I arrived on the scene, alone. Then I saw it. I felt it. I could hardly believe that a single steadfast individual, could convey a message without words, and still receive such a resounding response. Yet, while there, it occurred. I was struck by what had not been apparent for near a decade. The stance of a quiet soul, stated calmly, clearly, and with care, can move more persons than I ever imagined.
It begins again. Each election season the public hears promises, "I will not go negative." This candidate or that will state, "Attack advertisements are unacceptable." A husband or wife will reassure the people; "Certainly, my spouse will not engage in such shameful exchanges." Yet, no matter how honorable a Presidential hopeful may seem, commercials they approve can be arguably ignominious.
A telephone fills the screen. The deep blood red hue warns us war is eminent. Little light shines on the barely visible instrument. The tone is ominous and foretells the future. The audience is aware there is trouble in the world. Slowly, the table turns. A yellow bulb in the center of this contrivance communicates doom. It glows and pulsates. We concentrate on the orb shaped object squarely in the center. The dominance of this display is foreboding. Our future is in the hands of the person who picks up the receiver. The question reverberates through our mind. Who will we place in this most powerful position?
Pardon the diversion, the distraction, or what may appear to be deliberate propaganda in the form of advertisements. Nonetheless, as a lover of dance, a person energized by enthusiasm, and one who thoroughly enjoys what humans can do when they are creative, please allow me this indulgence.
They say, "Imitation is the highest form of flattery," and I commend Kia Car Company for this expression of their appreciation. Paramount Pictures did a fine job. For me, Flashdance was an excellent production. Producers Don Simpson and Jerry Bruckheimer, I applaud you. Jennifer Beals, Michael Nouri, Lilia Skala, Sunny Johnson, Kyle T. Heffner, Lee Ving, Ron Karabatsos, and all the cast, please know I was, and continue to be spellbound by your performances.
I love commercials!!!! I have throughout my life. I think advertisements are truly art forms. They apply the principles of science, social science, and the physical sciences. They astound me. We remember rhythmic themes, sing the lyrics of repetitive tunes, and hum the harmonious hymns purveyors provide. On Super Bowl Sunday, we are saturated with these treasures. Corporations know how to reach an audience, through their hearts, minds, and souls.
Our personal and cherished memories are often accessed when we see or hear an oldie, and goodie. As an infant, a toddler, and a child my Mom sang Campbell's soup's chant to me. "Um, um, good. Um, um, good; that's what Betsy [my middle name] is, um, um good." For years, I have sung the same tune to my babies. Of course, I insert their names when I croon. The tune tells them how much I love them and how infinitely lovable they are. I would never want them to forget. It seem the tune soothes their spirit, just as it always did mine.
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